Homebuilders who aren’t interested in offering technology integration as part of their business model are now firmly in the minority. This point is proven by research from the CEA’s annual “State of the Builder Study,” which was compiled in conjunction with the NAHB Research Center. It states that 85 percent of builders believe technology is important in the marketing of a new home. The applications of this technology are extremely compelling to homebuyers: entertainment, whole-home control, security and more that can come with their new house, instead of them hunting for it on the aftermarket.Clearly, in these extremely competitive times, the time is now to embrace technology (if you haven’t already). And thanks to some retrofit technology that’s on the way, it’s effectively yesterday! Allow me to elaborate.Structured wiring and powerline
Wherever possible, structured wiring is a must for the 21st century home, bundling all of the home’s communications wiring into one coherent system. These bundles can include wiring for home networking, telephone, video, audio, alarms, infrared remote control and more. Running these wires before the walls are closed is more cost-effective and less disruptive than ripping up walls to do so at a later date. These bundles also serve as a Trojan horse, giving builders the opportunity to approach the homebuyer with new technological offerings as they become available.Structured wiring has some inherent advantages compared to more slapdash wiring installations. With all of the cables running back to a central wiring panel, it’s easy to change how and what each individual cable is connected to and what it is used for. Structured wiring also makes troubleshooting a snap, since each of the cables can be isolated and tested for problems. Furthermore, because all the cables run back to the central wiring panel, they can all be connected to the same source without the need for some outlets to pass through more splitters and splices than others. This greatly improves the consistency of signals.Structured wiring isn’t a good fit for every builder or every situation, however. With that in mind, here’s some great news. If you’re not willing to commit to structured wiring, a new option that leverages the electrical wiring in a home to transmit audio, data and more is on the horizon. This technology will allow you to retrofit your existing housing inventory at a reasonable cost and with minimal disruption to add a fresh twist for wooing homebuyers. The system will also provide an alternative way to offer some technology to homebuyers if you aren’t yet investing in full-blown structured wiring for new builds. A multi-room audio system using this technology will be available later this year with other solutions certain to follow.The first feasible multi-room audio system using powerline technology will be available later this year with other solutions certain to follow. If you hear the name Renovia in the near future, you now have the inside scoop.Explore Quick and Easy Demos
Demonstrating technology, particularly architectural consumer electronics like multi-room audio, has long been a thorny issue for home builders. A prominent objection is the expense. So consider this inexpensive trick to introduce the multi-room audio concept into your model home at a fraction of the cost of installing a full-fledged multi-room audio system. It starts by utilizing the consumer’s own music with an appliance they know and understand: the iPod.Multi-room audio today is a more compelling new-home option than ever because it ties directly into the exploding concept of “My Music” among consumers. The advent of portable music players like the iPod has enabled music collections to go virtually anywhere their owners go. Many home buyers would welcome the extension of “My Music” to an entire home. By providing a simple music demonstration, you can entice home buyers by showing them how uncomplicated, powerful and fun a multi-room audio system can be.Simply install an amplified source input and connect it to an iPod dock and in-wall or in-ceiling speakers. Set up a location in the room where an on-wall audio control pad would go. You don’t need to install a live control pad, just a blank plate covered with a transparent graphic that shows what a control interface would look like. Install this demo in the most public of spots in the home-the kitchen. Allow the home buyer to plug his or her iPod into the dock and hear the music instantly over the speakers. The demo will show the home buyer how easy it would be to hear “My Music” over the home’s audio system. It will make an immediate “I want that” impact on the home buyer: “Here’s something that will make life in this house simpler and richer.”This unique selling approach is highly affordable. Roughly speaking, a pair of speakers runs $200, an iPod dock runs $49, and an amplified in-wall local source runs $125. Add a nominal cost for speaker wire and installation, and you’ve got a slick demo that doesn’t break the bank.Find Your Digital Path
Believing technology is important, as the aforementioned CEA-NAHB study found, doesn’t make it easy. The complexity of choosing and installing home technology systems and products has always been the biggest hurdle for homebuilders, and it remains so. Low-voltage integration of consumer electronics products requires specialized skills, especially when dealing with proprietary technology platforms, rapidly changing technologies and user preferences, and the unique programming and configuration models many systems employ. Acquiring these skills-either by partnering with a local electronic systems contractor (ESC) or hiring your own talent-can be expensive and time-consuming. The builder just wants it to be profitable.
The current slowdown is giving us all a chance to reconsider, reflect and reboot what we do and how we do it. Right now is the time for the builder to consider this: What kind of technology offerings do my potential homebuyers want? Once you definitively answer that question, you can build a new, updated strategy from there-before you make any investments that may or may not be as focused and efficient as they should be.Homebuyers in 2009 are far more sophisticated about technology than they were even five years ago. Smart phones, multi-room entertainment systems, networked PCs, HDTVs, iPod docks, GPS systems and powerful universal remotes, among other products and concepts, have changed the way homeowners and homebuyers view technology. It’s no longer considered a convenience or a luxury to be “connected.” It’s now a lifestyle necessity. It’s something people expect, and it’s something that can and should be profitable for homebuilders.Identify what homebuyers care most about. Is it security, entertainment, energy management, convenience? A newly married twenty-something couple is probably going to get more excited about streaming music from their iPods all over the house, while a five-person family might want a dedicated home theater for movie nights and the ability to monitor security cameras from any TV in the house. Get a good sense of your target demographic’s needs, and explore and build your technology strategy and options from there.In-House or Partnerships?
One way larger builders are adding technology integration services is by hiring ESCs. These professionals often are members of the Custom Electronics Design and Installation Association (CEDIA), the main trade association for ESCs, which provides them training, certification and education. Both CEDIA and the CEA both offer a wealth of educational information for builders that includes best practices for technology installation.Ideally, every builder would be able to employ one or more in-house ESCs who could control the customer experience and installation process. Unfortunately, not every homebuilder has the resources to expand in this way, so long-term partnerships with reputable ESCs are the next best option.The worst nightmare for a builder is to hire an unfamiliar “tech guy” at the homeowner’s request who comes in, does the electronics and wiring installation, collects his check and is never heard from again. The builder is often left holding the bag, but unfortunately is simply not equipped to troubleshoot any sort of A/V or electronics systems issues. Homeowners don’t want to hear this, however.Before working with any independent ESC, demand that the ESC will be responsible for all follow-up service calls. The builder must be certain that the ESC will provide support over the long haul; if not, the installation should not proceed. By building a strong partnership with an ESC, the builder will gain a loyal and trusted A/V specialist on call who can provide punctual, effective service, rather than always scrambling at the last second to find someone to consult or, even worse, leaving it in the homeowner’s hands. Fortunately, collaboration between CEDIA, CEA and NAHB is at an all-time high and each trade group provides resources for pairing up homebuilders with ESCs on a local level.Involvement early in projects allows the ESC to plan progressively not only with the builder but with the other trades in order to avoid costly and unnecessary changes to wiring, closet/outlet placement and other things that can affect electronics installation and performance.Regardless of whether services are contracted or offered in-house, it’s wise for builders to have an understanding of “good, better, best” technology solutions for their customers. By offering coherent and appealing electronics packages, you can better keep on-time and on-budget. Avoid customization in all but the largest luxury homes, where price is secondary to the homebuyer and the sky is the limit.Whether through an in-house staff or a partnership with an independent ESC, home builders need to find the technology models that work best for them financially and logistically. Ignoring technology is no longer an option when dealing with today’s homebuyers. Fortunately, those of us in the electronics industry are willing and able to help builders get where they need to go. We’re willing and eager to do great work for you-both in your upcoming projects, and to help you sell your existing inventory.

“Community” is a word that conjures up powerful images, emotions and feelings. The idea of community has long been an integral part of how we define ourselves, and communities both large and small are a vital element of the human experience; providing an underlying social structure that contributes to our comfort, convenience, security and social connections.In the hectic, fast-paced hustle and bustle of today’s world, however, the best elements of a community lifestyle are all too often minimized or even abandoned in favor of design considerations, development conveniences or financial concerns. Homebuilders and developers looking to squeeze in a few more square feet into an apartment complex or save a few dollars on the front end have at times been guilty of failing to prioritize the inclusion of those key elements that can transform a place a vibrant, energized and inclusive community.Community RenaissanceIn recent years, however, we have begun to see a reemergence of the community ethos. More and more designers, developers and community managers are beginning to exhibit a growing appreciation for the power of community living to comfort, inspire and provide a place that residents can truly call home. And more and more homebuyers – from active adults looking to find a convenient and welcoming new space, to young families and professionals in search of a great home in a community setting – are reemphasizing a sense of community as an important homebuying priority. This is a trend being driven by the realization that “community” is not just an abstract concept, but a core lifestyle value that impacts virtually every aspect of our day-to-day lives.One of the foremost design and development factors driving this community renaissance is the growing number of high quality maintenance-free Condo/Townhome-style communities that are beginning to carve out an important presence in the residential marketplace. These communities, which embody so many of the characteristics that define community living, are designed to not only readily provide the comfort, security and functional conveniences that are so important to homeowners of all ages and demographic profiles, but also the facilities and programs that promote and enhance social networks and community connections. In many ways, they are the template for the new American community.Familiar Comforts and NeighborhoodsOne significant factor that is elevating maintenance-free Condo/Townhome-style communities in the popular consciousness is a Boomer-driven move toward the kinds of nurturing, cohesive community environments that they associate with the halcyon days of their youth. For Boomers and active adults who grew up watching Ozzie and Harriet, Leave it to Beaver, My Three Sons and other iconic examples of idealized American community settings, this community format satisfies an ingrained preference for the familiar comforts and welcoming neighborhoods they grew to love in their formative years.The return to community living, a movement that is also reflected in larger philosophical design evolutions such as New Urbanism and Neo-traditional development, actually represents less of a design and architectural trend and more of a cultural trend. These new communities not only offer a return to a simpler time (or at least the appearance and feel of it), but also convey a definitive and appealing sense of permanence and authenticity. Unlike the cardboard-cutout visual of high-rise condos or an endless expanse of seemingly soulless suburban row homes, maintenance-free condo/townhome-style communities provide a setting for something enduring; something real.Safety and Social ImpactAlong with that sense of permanence and cohesion another important element is safety. The sense of safety provided by secure and cohesive community surroundings, combined with the relaxing conveniences of landscaping maintenance and general community upkeep found in so many of these new developments, adds another attractive aspect to maintenance-free condo/townhome-style communities.The social impact of a well-designed community spaces can also be profound. By providing a place that not only presents multi-generational appeal and promotes a vibrant mix of ages, social groups and demographic segments, these new residential developments offer a unique mechanism to foster social interaction and strengthen community bonds. High quality maintenance-free condo/townhome-style communities frequently offer the kind of superb community facilities that help enhance those social connections. Whether it is a neighbor who takes your yoga class at the community fitness and recreation center, a friend you met on a hiking trail, or a couple you got to know at a community poolside cookout, strong social potential is an important part of the appeal of these developments. These are communities where relationships happen naturally.Compelling BenefitsBy creating true neighborhood gathering places with a powerful and defining sense of place, by providing an appealing residential environment that requires minimal upkeep and lowers the frustrating stresses of everyday life, and by offering a wide range of high quality fitness and social community facilities, maintenance-free condo/townhome-style communities are able to create a true community way of life. As a reinvigorated American public continues to embrace the compelling benefits of a community lifestyle, these exciting new developments are leading the way.

It is most generally acknowledged that the person’s early years such as the twenties is the best time to start investing. After all, you have all of life ahead to invest money which is why so many books on investment – most actually – are geared towards the twenties. Fewer are towards the thirties, and even fewer towards the forties and retirement. This may be partly why trust deed investing is so appealing. In today’s low-return low-interest-rate environment, trust deed investing is one of the few investment options that can help you substantially increase the amount of your monthly income. And little expense is involved. (Although risk is another matter).What is trust deed investment?Trust deeds are like a private real estate loan. If you’re a real estate entrepreneur (for instance) who wants to snap a fast loan to rehab a piece of property in order to sell at a profit, trust deed investors may be your best choice. They’d give you the loan in a blink’s eye far faster than the bank where it takes drawn out negotiations and filing of hefty tomes until you get that loan. (If at all). The average amount of time is 60 days. Some entrepreneurs cannot wait that long. They need to snap that deal and that’s where the trust deed investor comes in handy. He forks over your required funds within that same week, sometimes that same day at 1/3rd of the paperwork and nil of the stress. The downside is that the borrower pays a much higher rate than he might for a mortgage, typically 8% to 12% (since the investor is taking more of a risk).How does it work?The process is such that the buyer works through a third-party loan originator who underwrites and facilitates the loan for one year. Schedules can be restructured, but generally the borrower makes interest-only payments each month and a balloon payment of the principal once the loan reaches its maturity.So let’s say you’re the investor and you fund 250,000 at 10% APR, you’ll either receive 12 interest payments of $2,083 each, totaling $25,000, and at the end of the year, get back your $250,000. Or, in the worst case scenario, you pocket the defaulting borrower’s land.Other things you’ll want to know…There’s no set minimum for investing in a single trust deed. They can be fractionalized – that is, divided into several portions – but loan originators generally prefer to deal with one investor per loan.Finding trust deeds to invest in can be difficult. Your best bet may be to find an experienced broker or advisor with a history of success. These have likely established relationships with originators and you can work through them. If you don’t want to hunt these deals down, you might invest in a trust deed fund run by a professional manager. These funds currently pay between 8% and 11% per year and have minimum investment amounts that start around $50,000.To acquire credibility, you may want to consider running for SEC licensing.Pluses of investing in trust deedsThe pluses are particularly topical now with the Fed hiking its interest rates and maybe hiking them still higher. Trust deed investments protect you from the shenanigans for rising rates because they’re held to maturity and have short durations. You can also use any sort of cash to invest. You automatically have the right to foreclose on any property when the borrower has defaulted on the loan. Trust deed investing can open the door to other investment opportunities. It also offers a return on investment that comes in at higher than average; expect a typical return of 9 to 14 percent. And, if managed well, this type of investing is secure. This is because it has a guaranteed yield.Minuses of investing in trust deedsThe obvious minus is the very likely possibility of your investment defaulting, namely the borrower not paying you back. This happens to approximately 85 % of private money lenders at some time in their lives, some more than others. Redfin, a residential real estate company that provides web-based real estate database and brokerage services, predicts that it is going to happen to many more this coming year when housing prices are going to lurch beyond restraintManaging risk…How can you prevent losing your money? Experts strongly advise lenders to research client’s credit history and trustworthiness. They also recommend that you research the value of the client’s property and the extraneous market environment to the point that you physically investigate the building yourself. If you’re not up to this, consider hiring an advisor with experience in this market. Before you invest, analyze a fund’s portfolio and the loan loss reserves. As with individual trust deeds, you may want to have a professional do this.In short…NerdWallet, one of the leading advisory websites on investments has this to say: If you exercise due caution, trust deed investments can be a great income generator at a time when investments that produce good returns are few and far between.You may want to consider it.